Privacy Policy

This privacy policy sets out how Aethnofit Fashions Private Limited (hereinafter referred to as “Aethnofit Fashions Private Limited”, or “we”, or “us) uses and protects any information that you give to Aethnofit Fashions Private Limited when you use this website.

Aethnofit Fashions Private Limited is committed to ensure and make certain that your privacy is protected. For the purpose of smooth and non interrupted usage of the website, we may ask you to provide certain information by which you can be identified when using this website. We ascertain and assure that the information provided/ taken by you will only be used in accordance with this privacy statement.

Please take into consideration that your use of our Website and our services is subject to this Privacy Policy, which may be updated as and when the need of such update arises to reflect changes in how we collect, use, and/or share information. Our Privacy Policy will reflect the date in which it was last updated. It shall be the sole responsibility of the user to review this Privacy Policy for any changes/modification. We urge you to keep check this Privacy Policy each time you use our Website to ensure you are aware of any changes in our practices. Your continued use of the Website will ipso facto signify your acceptance of any changes to our Privacy Policy.

1. What we collect.

   Personal information means any information that may be used to identify an individual, including, but not limited to, a first and last name, email address, a home, postal or other physical address, other contact information, title, occupation, industry, personal interests, and other information when needed to provide a service or product or carry out a transaction you have requested.

   1. Personal Information

      We may collect the following personal information about you:

      • Your Profile Information. When you register on the Platform/ our website, you give us certain information including your username, date of birth (where applicable), email address and/or telephone number, and any such other information you disclose in your user profile.

      • Customized Stitching Services: When you add customized stitching products to your cart, we collect and store your measurements data, which may include either body or garment measurements, on our servers. This information helps us enhance your user experience when you revisit our website. By using our services, you agree and confirm that we may share your measurements with tailors or designers, who may be our third-party service providers, to customize your garments. Additionally, we may share your billing and shipping addresses with our internal departments, such as the logistics department, and external third-party service providers, such as courier companies. You agree that you have no objection to this sharing, as it is essential for the provision of our services.

      • Information from Third Parties: You may choose to share certain data with us from third parties or through your use of the Platform; we may collect such third-party data automatically.

      • Business Partners: If you choose to register to signup/use the services provided on our Platform using your social network account details (e.g., Google, Opera,etc), by doing so you will provide us or allow your social network to provide us with your username and public profile. We will likewise share certain information with your social network such as your app ID, access token and the referring URL.

      For the purpose of complete benefit and utilization of our services, we may also collect:

   2. Payment Information:

      If you use the Service to make or receive payments, we will also collect certain payment information, such as credit card or other financial account information, and billing address.

   3. Identity Verification:

      We may collect Personal Information, such as your date of birth or taxpayer identification number, to validate your identity or as may be required by law, such as to complete tax filings. We may request documents to verify this information, such as a copy of your government-issued identification or photo or a billing statement if and when necessary.

   4. Biometric Identifiers or Service Interaction Information:

      We may collect Personal Information such as a photograph of your face, or data about your interactions with the Service to verify your identity and to detect fraud, identity theft, or other misuse of your account through the use of facial recognition and other technologies. We may request documents from you, as and when necessary to verify this information, such as a copy of your government-issued identification, etc. The biometric identifiers or information collected are used only for identity verification and platform security and use integrity purposes. The information collected shall be from the data that you have uploaded on our website.

   5. General Audience Service:

      The Service is general audience and intended for users 18 and older. We do not knowingly collect Personal Information from anyone younger than age 18. If we become aware that a child younger than 18 has provided us with Personal Information, we will use commercially reasonable efforts to delete such information from our files.

   6. Non-Identifying Information/Usernames:

      We also may collect other information, such as zip codes, demographic data, information regarding your use of the Service, and general project-related data (“Non-Identifying Information”). We may aggregate information collected from Aethnofit Fashions Private Limited registered and non-registered users (“Aethnofit Fashions Private Limited Users”). In some cases, we may render Personal Information (generally, email address) into a form of Non-Identifying Information referred to in this Privacy Policy as “Hashed Information.” This is typically accomplished using a mathematical process (commonly known as a hash function) to convert information into a code. The code does not identify you directly, but it may be used to connect your activity and interests.

   7. Non-personal Information

      We may collect the following non-personal information:

      • User Content and Behavioural Information. We process the content you generate on the Platform, including preferences you set (such as choice of language), photographs and videos you upload and comments you make and information regarding your use of the Platform.

      • Technical Information we collect about you. Upon using our website, you shall by default give us access to collect certain information from you including when you are using the App without an account. Such information includes but is not limited to your IP address, browsing history (i.e. the content you have viewed on the Platform), model of your device, the device system, network type, and operating system.

2. Information Sharing and Disclosure

   1. What we do with the information we gather.

      We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

      • Internal record keeping/ data storage
      • We may use the information to improve our services.
      • From time to time, we may also use your information to contact you for analysis, survey or market research purposes. Such contact shall be made by us via registered email, phone, fax or mail provided by you. This information shall be used for the purpose of customizing our website according to your interests.
      • rom time to time, we may also use your information to contact you for analysis, survey or market research purposes. Such contact shall be made by us via registered email, phone, fax or mail provided by you. This information shall be used for the purpose of customizing our website according to your interests.
      • To assess your proposal to perform a freelance project for Aethnofit Fashions Private Limited and prepare related governmental and internal statistics reports.
      • We may also share your information with other members, subsidiaries, or affiliates of our corporate group, to provide the Platform including but not limited to improving and optimising the Platform, preventing illegal use and supporting users.
      • To enforce and comply with the law, including conducting an investigation, to protect the property and rights of Aethnofit Fashions Private Limited or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, fraudulent, unethical or legally actionable activity. We may also use Device Identifiers to identify Aethnofit Fashions Private Limited Users.
      • Aethnofit Fashions Private Limited may also reveal a user’s identity or relevant information if Aethnofit Fashions Private Limited knows or had reasons to believe that User is harming or interfering with other our users, anyone else, or violating the Agreement or infringing any of the Aethnofit Fashions Private Limited’s legal rights.
      • Aethnofit Fashions Private Limited may share User’s personally identifiable information provided by the user with our resellers and partners, so that such resellers and partners may use such information to market Aethnofit Fashions Private Limited’s products and services, and to market their own products and services. Aethnofit Fashions Private Limited may engage certain trusted third parties to perform function and provide services to us, including without limitation, selling and reselling of our products via platform made available to them by us, hosting and management services, customer relationship services, database storage and management services, fulfilling orders, sending email, processing credit card payments or other functions necessary to our business; and Aethnofit Fashions Private Limited may share your personally identifiable information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain confidentiality of your data.
      • In the event of a merger, consolidation or reorganization involving Aethnofit Fashions Private Limited, acquisition of Aethnofit Fashions Private Limited by another company, or other similar transaction, your personal information will, in most instances, be transferred to the control of the third party that is part of that transaction.

3. Cookies

   1. Web pages on this Website may contain cookies or related technology to facilitate your experience with this Website. Cookies are text files placed in your computer's Internet browser to store your preferences. Cookies do not provide your email address or other Personal Information. We may also collect information on which web pages you visited, the links or advertisements you click on and other actions you take while on our website. Aethnofit Fashions Private Limited only obtains this information when you choose to provide it to the Website. However, once you choose to provide Aethnofit Fashions Private Limited with your Personal Information by entering it into this Website, such data may be linked to data stored in the cookies. You may disable cookies in your browser. However, certain functionalities of this Website may not work if cookies are disabled

4. Period of Storage of Data

   1. Aethnofit Fashions Private Limited only stores your Data for the period necessary for the purposes cited and explained in Clause 1 and Clause 2 hereinabove.

   2. This storage period varies according to the Data in question, as it may be affected by the nature and purpose of the collection. Similarly, certain legal obligations stipulate a specific storage period.

5. Security

   We take a number of steps to protect your data, but no security is guaranteed.

   1. Aethnofit Fashions Private Limited takes commercially reasonable steps to help protect and secure the information it collects and stores about Aethnofit Fashions Private Limited Users. All access to the Site is encrypted using industry-standard transport layer security technology (“TLS”). When you enter sensitive information (such as Personal identification number, bank details, etc), we encrypt the transmission of that information using secure socket layer technology (“SSL”). We also use HTTP strict transport security to add an additional layer of protection for our Aethnofit Fashions Private Limited Users. But since no method of transmission over the Internet, or method of electronic storage, is 100% secure, we strive to protect your Personal Information, however Aethnofit Fashions Private Limited cannot ensure and does not warrant the security of any information you transmit to us.

6. Third Party

   1. 6.1 Aethnofit Fashions Private Limited may contain links to third-party websites, products, and services. When you click on links of third parties in an Application, the Services or the Site, you may leave the Application, the Services or the Site. Data collected by third parties is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties. We do not collect your information on and through and This Policy does not address, and we are not responsible for, the privacy practices of Web sites operated by third parties, whether they are linked to or otherwise accessible from an Application, the Services or the Site. The inclusion of a link or accessibility of third party Websites does not imply endorsement of such third party.
   2. 6.2 The data that you transfer and share through Aethnofit Fashions Private Limited may be intercepted, collected, used and disclosed by third parties. We are not responsible for any interception, collection, use and disclosure of your information by any third party. Please choose other ways to transfer and share if you have higher security requirements.

7. Users with Whom You Share Your Information

   1. We cannot control the actions of other users with whom you share your information. We cannot, and do not, control the information you share with other users using Aethnofit Fashions Private Limited or how such other users will use or share such information. We are not responsible for third party circumvention of our security measures.

8. Do Not Track Policy

   1. The laws of some jurisdictions require that operators of website and online services disclose how they respond to a Do Not Track signal and whether other third parties may collect Personal Information about an individual's online activities over time and across third-party websites or online services.
   2. Some browsers have incorporated "Do Not Track" features. Most of these features, when turned on, send a signal or preference to the website or online service that a user visits, indicating that the user does not wish to be tracked. Because there is not yet a common, global understanding of how to interpret Do Not Track signals, Aethnofit Fashions Private Limited does not currently respond to Do Not Track signals.

9. Changes To This Policy

   We may change this Privacy Policy. If we make substantial changes, we will provide notice.
   1. Aethnofit Fashions Private Limited may update this Privacy Policy at any time and any changes will be effective upon posting. In the event that there are substantial changes to the way we treat your Personal Information, we will display a notice through the Services prior to the change becoming effective. We may also notify you by email, in our discretion. However, we will use your Personal Information in a manner consistent with the Privacy Policy in effect at the time you submitted the information, unless you consent to the new or revised policy.

10. CONTACTING US

    If you have any questions about this Privacy Policy, please contact us at mail addressed to Aethnofit Fashions Private Limited at: support@aethnofitfashions.com